Marketing Direction
  • Market Research

Businesses need to know information about existing opportunities and risks in the market, their target audience, customer needs and behaviour and their competitors in order to properly position themselves in the market, be competitive and set future strategies based on the market information.

  • Marketing Plan

The marketing plan is one of the important components in reaching the final customer, increasing brand awareness and as a result, stimulating sales. A marketing plan covers determining marketing goals, preparing marketing mix (4P: Product, Price, Place, Promotion), planning marketing activities, and creating a marketing budget.

  • Brand Formation

Developing a strong brand is important for companies of all sizes and spheres of activity. The aim of brand formation is to increase company value. Brand formation includes developing a brand name, brand logo, main message, slogan, mission and corporate values.

  • Sales Strategy

Sales strategy is an important component for ensuring stable growth of the company. A sales strategy gives directions on how to increase market share in existing and potential markets.

 
Globalscope



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